GITAM School of Business - Bengaluru

Bengaluru campus

Sukesh Kumar

SUKESH KUMAR B R

Adjunct Professor

BE (Mech), MBA

9535704660

sukheshibs@gmail.com

About

An Engineering graduate in Mechanical Engineering from BMS College of Engineering, Bangalore, Subsequently Completed his Masters in Management from Central College, Bangalore. He has over 40 years of experience in Industry and Academia.

22 years of Industry experience in Marketing.

Prof Sukesh Kumar comes with a rich experience in marketing diverse range of products in Domestic & Competitive International markets. Prof Sukesh Kumar has marketed Business Goods, Consumer Products and Projects in Poland, Germany, Italy, France, Spain, Romania, Russia, Kazakhstan, Indonesia, Bangladesh and Australia during his tenure in International Marketing. He was involved from Product Formulation Stage up to International marketing of Products. It is this experience and analytical ability that has enabled him to successfully integrate Theory and Practice, crucial in management education in his succeeding endeavors in Academia.

20 years of Academic Experience in Management Education.

Prof Sukesh Kumar started Management teaching during his tenure at the Industry in the year 1996. Subsequently, he switched to full time teaching in the year 2002. He has fifteen years of teaching experience at IBS-Business School, Bangalore as a full-time faculty. He has taught at Christ College, IFIM, RJS Institute of Management and Alliance Business Academy, NMIMS, KIAMS, JAIN University as a Visiting Faculty. He has conducted a few Faculty Development Programs (FDP) and MDP’s. He has been teaching courses in Marketing, Operations and General Management areas.

Case method of teaching as a pedagogical tool is given greater emphasis at Business schools. Prof Sukesh Kumar has been able to teach marketing subjects using case studies with a fair degree of comfort. He has received the Best Teacher award at IBS B twice during his tenure at IBS-Bangalore.

Prof Sukesh Kumar has joined GITAM School of Business, Bangalore in August 2020 as an Adjunct Professor.

Prof Sukesh Kumar has written a few magazine articles in ICFAI Journals/ magazines: To name a few,

  • Reverse Auctioning- Marketing Mastermind
  • Customization in Garment Industry- Marketing Mastermind
  • Management Development programs - ICFAI Books- Industry Academia Interface -2009
  • Serial entrepreneurs - ICFAI Books-Habitual Entrepreneurs 2007
  • Ultimate Question- Book summary- Marketing Mastermind 2006
  • Multiple intelligence in Sales and Marketing - Multiple ICFAI books-Intelligences for Inspired workplaces- 2008
  • Commodity Branding- An internal branding perspective- Marketing Mastermind 2009
  • The Three-day saga at All saint’s Hospital-Case Study on Services marketing with teaching notes- Marketing Mastermind-2011
  • Is marketing more about Services than Product Marketing -Solution orientation- Services or Products? - Marketing Mastermind-2010
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